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This domain cheshuntflooring.co.uk has the following in the web site, "Artificial Grass Fake Grass." We observed that the website also stated " We are a professional flooring Company based in Cheshunt, Hertfordshire specialising in supply and fitting of all forms of carpets, vinyls, lino, safety flooring, solid timber, laminate flooring and Amtico to both Domestic and Commercial properties." It also stated " Are you thinking about getting new flooring for your house? You can visit our showroom. Photos from Cheshunt Flooring ltds post." The header had amtico as the highest ranking keyword. It was followed by laminate, solid wood, and engineered which isn't as ranked as highly as amtico. The next words the site used was balterio. quickstep was also included but might not be understood by search crawlers.